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Abnormal Security & Rep Data save reps 3 hours/week with Board
Abnormal Security & Rep Data save reps 3 hours/week with Board
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Written by Jacob John
Updated over a week ago

“With Board, we’re capturing [data] more often and we're getting more accurate information from the fields.” – Mark Gremban, Director of Sales Ops at Abnormal Security

Problem: Abnormal faced challenges with reps not updating Salesforce data due to the CRM’s complex interface, leading to poor data hygiene.

Solution: Implementing Rattle's Board, Abnormal simplified Salesforce updates for reps, enhanced by automated Digest alerts.

Results: This approach significantly improved data completeness and timeliness, reducing the need for manual follow-ups and allowing strategic focus.

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